Hispanic Population, online purchases, Rise in Unison

The news comes on the heels of a new U.S. Census report that states that the U.S. Hispanic population, which now stands at 41.3 million, is growing three times faster than the general population.

Hispanic Americans represent an attractive demographic for online sellers, as they are more likely to be in a prime age group for active consumers (18-35 years-old) and have families with younger children, according to a study by Roper Public Affairs for AOL. Fully 56% of Hispanic Internet users are between the ages of 18 and 34, compared to 34% of all Internet users, and 47% of Hispanic Internet users are in families with children under 18. Roper also found that Hispanics are increasingly enthusiastic about researching and buying products online. (Two-fifths of the respondents in the Roper study rated themselves as "English-dominant," or better at reading English than Spanish).

Although fewer Spanish-speaking Internet users have purchased a product online compared to their non-Spanish speaking counterparts, they are more likely to think their online shopping use will increase in the coming year.

Source: comScore Media Metrix (US Only) May 2006

HispanoClick Shopping channel includes: