The term "Hispanic" refers loosely to Americans descended from immigrants from Mexico, Puerto Rico, Cuba and other Latin American countries, all of which have very different heritages, but which share the Spanish language.

The Hispanic market is comprised of recent immigrants from all over the Spanish speaking world- as well as those that have been in the US for several generations. There are Hispanics who speak mainly Spanish and other Hispanics who only speak English. If segmented by country of origin, the dominant groups are:

• • Mexican at 67%
  • Puerto Ricans at 9%
  • and Cuban at 4%

There are 22 different countries in the Spanish speaking world. They share a common language and heritage though there are subtle differences in which to market to each. Irrespective of the time spent in the US, Hispanics may or may not be familiar with your brand.

Because marketing to Hispanics goes beyond translating copy into Spanish, marketers also rely on Acculturation Models in order to gain a better understanding of the Hispanic market.

Click here to go to US Hispanic market

1. Segmentation by the State of Residence.
Click here to see the "country of Origin, by State" graph

2. Segmentation by Top-Ten High-Density Hispanic Markets.
Click here to see the "Top Ten Hispanic Markets with ethnic predominance" graph

3.One size does not fit all' when marketing to Hispanics. Proper segmentation is the key to reaching the right consumers for your products or services.
Click here to the "Demographic profile"