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In a study conducted by eMarketer (2004), there will be over 16 million Hispanic Internet users in the US by 2007, which represents 8.4% of all US Net users.

Hispanic Internet users spend more time online than Internet users in general.

Top uses for the internet among Hispanics include:

  • • 76% use the Internet to communicate with family and friends
  • • 69% use it to swap photos
  • • 66% use it for instant messaging

It also reveals that Hispanics also like to use the Internet for entertainment purposes, buying concert and movie tickets, watching video clips and downloading music in greater proportions than overall Internet users.

According to the most recent figures from the U.S. Census Bureau, the 14-to-24-year-old group represents more than 20 percent of the total Hispanic population in the United States, compared with only 14 percent of non-Hispanics.


Source: comScore Media Metrix (US Only) May 2006

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