Hispanic Adults Are Disproportionately Higher Automotive Buyers.

According to a new study by The Media Audit Hispanics are growing in importance to the automobile market and the after-market.

Highlights of the survey include:

• • Of the 26.1 million adults who plan to buy a vehicle during the coming year, 18.1 percent, or 4.7 million, are Hispanic
• • Of the 26.1 million, 11.4 million plan to buy a new vehicle; of that total 16.7 percent, or 1.9 million, are Hispanic
• • While 30.9 percent of all adults shopped at an auto parts store in the 30 days prior to the survey, 32.7 percent of all Hispanic adults did the same
• • While 29.5 percent of all adults surveyed have car loans, just 27.3 percent of all Hispanic adults have car loans.
• • 55.9 percent f the adult Hispanics expect to be better off financially in six months, while only 41.1 percent of the Caucasian community share that optimism
• • Of the 13.7 million adults in the metro markets surveyed who plan to buy a domestic vehicle, 19.5 percent or 2.7 million are Hispanic adults
• • Of the 8.6 million adults who plan on buying a foreign vehicle, 17.1 percent, or 1.5 million, are Hispanic adults
• • Among the 4.8 million adults who plan to spend $30,000 or more on their next vehicle, 17.4 percent, or 830,000, are Hispanic adults

• motorspain.com
• eldiferencial.com.mx
• carsmexico.com

• btt.com.ar
• inmoweb.com

Contact

HispanoClick can begin serving your campaign today.
For more information call 514-768-9076.

... or have us contact you