|
|
|
|
|
Sign up to get your message out to 100 million Hispanic peoples |
 |
|
|
|
|
|
HispanoClick delivers US Hispanic consumers & innovative advertising programs to advertisers going beyond Spanish language portal advertising. Like the general market, Hispanic internet users are visiting niche Spanish language publishers to get more in depth content in their particular area of interest- from finance and fashion to sports and technology.
Hispanics represent a growth area that marketers should not ignore. Population growth & buying power alone make it a desirable segment to court online whether you're marketing cars, financial services, entertainment, or packaged goods.
Targeting available:
US Hispanic population:
- The Hispanic/Latino population is now 43.5 million strong (2003). And they are a fast-growing, diverse ethnicity in the United States.
- By 2010 it is estimated that there will be 56 million Hispanic/Latinos
- By 2050, 30% of the entire U.S. population will be Hispanic.
- Skews younger than the U.S. population - particularly strong teen market
- In 2020, the Hispanic/Latino teen market will balloon 62% larger than today - growing six times faster than the rest of the teen market.
Market opportunities:
- Hispanics/Latinos are an increasing proportion of the total affluent market (defined as adults with household incomes of $100,000 or more)
- From 2002 to 2003, the purchasing power of Hispanics/Latinos climbed more than 11% to $653 billion.
- By 2007, it will top $926 billion, according to the University of Georgia's Selig Center for Economic Growth.
- The estimated 8.7% compound annual growth from 2000-2007 is 80% greater than that of the rest of the U.S. population.
